#14: SAMANTHA PICKARD Publicist to the Stars & Founder of PR Firm, Strut Entertainment
This episode we sit down with publicist-extraordinaire and the founder of Strut Entertainment, Samantha Pickard. If you're in the industry, you know who she is. If you're getting in, I can guarantee you'll know her soon enough, if not already. We cover a huge variety of topics from both the angle of a publicist, or someone looking to progress their career as a publicist, as well as from a musician or brand perspective. Some things you can keep an ear open for are: - What she feels gets her company the client over the competition - What is typically involved in a proper media release - The fundamental differences between publicity and marketing. - What an artist or brand needs to have before seeking a publicist - Some really unique PR ideas that she has successfully implemented - What she is looking for when hiring and what she believes is necessary to be a great publicist - How your mindset is everything!
We also hear about her background, how she went from living on the land in Australia (without a house!), to starting her own PR company and even being Dolly Parton and Taylor Swift's publicist!
There's lot of valuable information in this episode for both musicians and anyone looking to work in almost any aspect of the music business!
So have a listen and enjoy!
