#15: JOELLE BERTRAND Promoter and Talent Buyer at Evenko (Osheaga, Ile Soniq, Heavy Mtl)
This episode we sit down with Joelle Bertrand, Senior Promoter & Talent Buyer with Evenko.
We cover two main roles throughout the episode:
Promoting live shows, what's involved in a good promotional campaign, elements to take into consideration when offering on an artist; and we also discuss everything involved in booking the coveted line-up spots at their festivals (Osheaga, Ile Sonq and Heavy Montreal).
We also talk about Evenko itself and what has helped it grow and flourish; we get her take on the new craze of festivals popping up and what she thinks separates those who survive and those who will sink; and we get the inside scoop on what the foundations are, of making a show or festival truly GREAT.
We get lots of insight in this episode and a rare view behind-the-scenes of a world renowned festival!
Enjoy!
