This BONUSode, we speak with digital marketing expert, Andrew Apanov, to talk about how to grow your online brand as a musician and reach your target demographic.
He takes us through a really interesting and entertaining case study to give an example of how he went about working with one band to grow their international presence. In 3 months, their Facebook likes grew from 2,000 to 50,000; and in 6 months to almost 200,000!
He also gives us insight into how he launched and marketed his own initiatives.
So hopefully you get some inspiration for your own project, or, if you like his creative way of thinking, touch base with him yourself at www.dottedmusic.com or, to check out some free resources on how to market yourself, go to www.wespin.co
He also is in the process of releasing a book, so keep an ear open for the title: “Music Promotion, Growth Hacking: More Fans, Less Wasted Time”. Even the title of the book is optimized for the Amazon search results! This guy knows what he’s doing.
TWO streaming options below (1: Soundcloud / 2: iTunes Podcast)